In Praise of Longevity

November 17, 2014

Our society places an intense focus on the next new thing. The latest technology, the newest business model, the hottest startup. As well we should, since all of these things point to the future, deconstruct outdated ways of approaching problems and help us move forward economically and socially.

However, when you have the occasion to interact with a company that has endured for decades – or even more than a century – it is something to truly appreciate. How have they constantly reinvented themselves and stayed current, while others have flamed out or sold out? How do their original values translate to current times? Why have they made it when so many others could not or chose not to?

The Columbus Region is blessed to have such companies. Greif and Scotts Miracle-Gro were founded over 100 years ago, and each have terrific histories that serve as a model for others to follow. White Castle sold its first hamburger over 90 years ago, and has amassed legions of raving fans along the way. Worthington Industries, NetJets and L Brands continue to change their respective industries 50 years after their founding.

What can we learn from these storied companies? How can our community help them thrive for generations to come?

Kenny McDonald

One Columbus Update

  • Last week, the One Columbus team and local economic development partners met with companies in Germany considering location in the United States.
  • This week, our team is hosting companies evaluating the Columbus Region. Our team will also serve on the panel for Young Professionals to Students – How I Got Here, an IEDC webinar intended as a professional primer for students in economic development.
  • The Governor’s Office of Workforce Transformation is seeking input on Ohio’s Unified State Plan, which will improve outcomes for students, adults and employers by better coordinating local workforce administrators, caseworkers and K-12 educators. The deadline for input is Wednesday, November 19.
  • William Fruth, president of POLICOM Corporation, has been announced as the keynote speaker for Economic Development 411. Fruth is a nationally recognized leader in the field of geographic economics and also has extensive experience in economic development.