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Economic Development 411


The eighth annual Economic Development 411 (ED411) will be hosted at The Ohio State University Student Union on Friday, December 6, 2019. Check back regularly for program updates and speaker announcements.



Here’s what attendees said after last year’s Economic Development 411:


J.J. Peterson will be joining us from StoryBrand to teach us how to clarify our message and communicate it to our clients.

Most leaders, marketers and managers struggle to explain what they do. It’s not because they aren’t smart, hard-working or likable, it’s because they aren’t communicating clearly. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people listen.


Since 2013, J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. As StoryBrand’s Director of Teaching and Facilitation, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their business.


ED411 has become a not-to-be missed annual Columbus Region economic development event. Last year’s record setting attendance of over 600 Columbus Region stakeholders speaks to the event’s popularity. Stakeholders include economic developers, elected boards, commissions, local government and school board officials, planning organizations and local government staff.