Columbus, OH – Lextant, an experience-centered research and design consultancy, today announced expansion of its Columbus operations. On November 2, the firm will move to a new, larger office at 250 S. High St. in Columbus.
“The move is an opportunity for Lextant to continue to grow and better serve our customers,” said Chris Rockwell, president and founder, Lextant. “We’re looking forward to helping shape the continued growth of Columbus and its creative class.”
Lextant’s client base – which includes Abercrombie & Fitch, Nationwide, P&G, Crown Equipment and Victoria’s Secret – has rapidly grown as more companies utilize its innovative approach to understanding what consumers want and how great brands can deliver it. The company doesn’t anticipate the growth to slow, with expectations its consultancy business will nearly double in the next five years.
Along with the new 13,000-square-foot office space, the research and design company will add 40 people to its existing 55-person workforce over the next five years, which is in addition to 10 people hired over the past six months. Positions include design researchers, user experience designers, human behavior specialists and business strategists.
“I’m pleased to see this local company demonstrating a long-term commitment to Columbus with its latest expansion,” said Mayor Michael B. Coleman. “Along with boosting job opportunities for our residents, Lextant will add to the growing creative energy in downtown Columbus.”
Lextant will use its non-disclosed investment to build-out a state-of-the-art research facility that will accommodate focus groups, in-depth interviewing, observation research and usability testing. The investment will also include new equipment and consumer research technologies, along with associate amenities.
Founded in 2001, Lextant’s roots in design research, industrial design and human factors psychology give the firm unique insight into the consumer/user experience. Its work forms the foundation for innovations at companies across the automotive, financial services, healthcare, retail and consumer goods industries.