Digital Product Agency WillowTree Expands in the Columbus Region, Creating 50 New Jobs

March 29, 2021

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Columbus, Ohio – WillowTree, a top mobile app developer and digital product agency, has announced plans to expand its presence in Columbus, Ohio, creating 50 new jobs. Hiring for software engineers, designers and project managers will begin in Q2 2021.

Currently employing 108 full-time staff at its office at 274 Marconi Boulevard, this expansion will increase WillowTree’s Columbus workforce by over 50% and help meet heightened demand in the digital product space fueled by COVID-19. Since its acquisition of the Columbus-based digital agency Dynamit in 2019, WillowTree has continued to grow in other established markets, and scaling its Columbus office will help the company manage increased customer volume.

“Competition for recruiting in the technology industry is at an all-time high, and we are confident that we will find world-class talent in the Columbus Region to help fill a variety of hyper specialized roles,” said WillowTree CEO Tobias Dengel. “Scaling our workforce here is an integral part of our strategy to meet the current surge in demand for digital products.”

Founded in 2008 as a pioneering mobile app development company, WillowTree has grown into a full-service digital product consultancy partnering with the world’s leading brands to design and build digital flagship products crucial to their core business. The company is headquartered in Charlottesville, Virginia, and its clients include brands such as HBO, Johnson & Johnson and National Geographic.

“More and more, forward-thinking companies like WillowTree look to Columbus as a hub for innovation and growth in the tech industry,” said City of Columbus Mayor Andrew J. Ginther. “We are thrilled with WillowTree’s investment in our Region’s talent pool, and we look forward to seeing them continue to thrive here.”

Technology operations in the Columbus Region are deep and diverse, spanning industries such as retail, finance and headquarter operations. Anchored by The Ohio State University, one of the largest universities in the U.S., the Columbus Region’s colleges and universities supply a steady pipeline of young talent, especially in high-demand fields such as engineering and computer science. Columbus is in Franklin County, which is home to an estimated 1,310,300 residents.

“Businesses large and small have sought to digitize their operations over the past year, expanding the need for WillowTree’s services,” said JobsOhio President and CEO J.P. Nauseef. “Along with our partners, JobsOhio looks forward to working closely with WillowTree as it adds 50 new jobs to meet growing demand for its successful app development operations in the Columbus Region.”


About WillowTree

WillowTree helps the world’s most admired companies on their path to digital leadership—from product to process. Founded in 2008 as a pioneering mobile app development company, WillowTree has grown into a full-service digital product consultancy, helping our clients anywhere humans and technology intersect. Our teams provide end-to-end, full-stack development, strategy, design, and growth marketing services. To learn more, visit

About the City of Columbus, Ohio

The City of Columbus is the 14th largest city in the United States with a population of 879,170 residents. The Columbus economy is balanced with a combination of education, technology, government, research, insurance and health care entities as major employers within the City. Columbus is gaining nationwide recognition for its booming downtown, historic

neighborhoods, arts and sporting districts, open attitude and a noticeably affordable quality of life. Learn more about the City of Columbus at

About JobsOhio

JobsOhio is a private nonprofit economic development corporation designed to drive job creation and new capital investment in Ohio through business attraction, retention and expansion. The organization also works to seed talent production in its targeted industries and to attract talent to Ohio through Find Your Ohio. JobsOhio works with six regional partners across Ohio: Dayton Development Coalition, Ohio Southeast, One Columbus, REDI Cincinnati, Regional Growth Partnership and Team NEO. Learn more at Follow the company on LinkedIn, Twitter and Facebook.

About One Columbus

As the economic development organization for the 11-county Columbus Region, One Columbus’ mission is to lead a comprehensive regional growth strategy that develops and attracts the world’s most competitive companies, grows a highly adaptive workforce, prepares our communities for the future, and inspires corporate, academic and public innovation throughout the Columbus Region. One Columbus expertly guides companies through the location decision process. Through strategic business outreach and customized research, the One Columbus team leverages public, private and institutional partnerships to grow the Columbus Region’s economy and strengthen its national and international competitiveness. Funding is received from more than 300 private organizations, local governments, academic institutions and JobsOhio. Learn more at

One Columbus Media Contact

Amy Harman

WillowTree Media Contact

Keith Miller

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