Candid To Create Customer Care Center in Columbus Region, Creating 150 New Jobs

October 29, 2018

Download this press release (PDF)

Columbus, Ohio – Candid, a rapidly growing orthodontic technology company specializing in direct-to-consumer invisible aligners, has announced plans to create a high-end customer care center in the Columbus Region. Candid will invest $850,000 for equipment and leasehold improvements. The company plans to create 150 new jobs, including customer operations specialists, sales representatives, lab associates and associated management positions.

Candid’s new customer care center, which will be its first outside of New York City, will allow the company to continue its rapid growth strategy while supporting its customer base. The nearly 15,000-square-foot facility will have office and lab functions, with Candid moving its lab functions from Austin, TX to its new location in Ohio. While Candid is still in the process of finding a permanent location in the area, the brand is committed to investing in Central Ohio for their long term regional headquarters.

“Central Ohio offers many resources for Candid to support our customers and achieve long-term growth,” said Nick Greenfield, CEO of Candid. “The Columbus Region provides us with a bountiful talent pool and high quality of life to help us continue our expansion. We look forward to working with the City of Columbus to find a permanent location for Candid.”

Based in New York City, Candid is an orthodontic technology company using advanced telemedicine and innovative 3D printing to make oral healthcare more accessible than ever. The company provides customers with access to experienced orthodontists and one-on-one care, seven days a week by phone, video call and email.

“Candid’s investment establishes this innovative, fast-growing orthodontic technology company in Ohio,” said Aaron Pitts, JobsOhio senior managing director. “We and Columbus 2020 are excited to welcome Candid’s largest U.S. operations and 150 new jobs to the Columbus Region.”

Technology companies in Central Ohio are thriving thanks to its robust talent pool. In fact, the Columbus Region was ranked No.1 for tech talent among small markets by CBRE in 2017 and as a top 10 metro area for STEM jobs by CIO in 2016. In addition to Candid, the Columbus Region is home to a range of successful and innovative tech companies including CoverMyMeds, Central Ohio’s first “unicorn” exit, IBM and JPMorgan Chase & Co.


About Candid
Candid provides direct-to-consumer clear aligners for 65% less than the cost of traditional in-office solutions. The Company’s nationwide provider network, led by Chief Dental Officer, Dr. Lynn Hurst, features orthodontists averaging more than twenty years in practice. Candid’s core mission is to increase affordability and access to dental care by leveraging modern telehealth practices to diagnose, treat, and monitor orthodontic cases. Candid was co-founded by a team of startup veterans with experience across healthcare, hospitality, tech, and finance at companies such as Lyft, BCG, WeWork and Blackstone. Candid is based in New York, NY and was founded in 2017. Learn more at

About Columbus 2020
As the economic development organization for the Columbus Region, Columbus 2020’s mission is to generate opportunity and build capacity for economic growth across 11 Central Ohio counties. In 2010, hundreds of business and community leaders developed the Columbus 2020 Regional Growth Strategy, and the Columbus Region is now experiencing the strongest decade of growth in its history. Consistently named among the best economic development organizations in the country, Columbus 2020 expertly guides companies through the location decision process. Through strategic business outreach and customized research, the Columbus 2020 team leverages public, private and institutional partnerships to grow the Columbus Region’s economy and strengthen its national and international competitiveness. Funding is received from more than 300 private organizations, local governments, academic institutions and JobsOhio. Learn more at

Columbus 2020 Media Contact
Amy Harman

Candid Care Co. Media Contact
MiMi Levine

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