BREAKING NEWS: STRAUSS, one of Europe’s most recognized workwear and utility gear brands, has selected Columbus for its U.S. headquarters, showroom, and learning and development center in the Arena District. The move marks a major step in the company’s U.S. expansion and adds to the region’s growing momentum in foreign direct investment.
Why it matters:
This is a global brand choosing Columbus as its American home. STRAUSS could have located its U.S. headquarters in any number of major markets, and its decision reflects confidence in the Region’s talent, business environment and ability to support long-term growth. The initial presence includes 30 new jobs, with significant room to scale as the company builds its North American footprint.
Our take:
Over the past 25 years, the Arena District has grown into a mixed-use district that supports jobs, culture and long-term investment. STRAUSS choosing this location for its U.S. headquarters aligns with the Columbus Region’s broader momentum and reinforces Downtown Columbus’ role as a place where global companies can establish, operate and grow. A vibrant downtown doesn’t just benefit the urban core—it serves as an economic engine and talent magnet for the entire region, strengthening Columbus’s competitive position when recruiting investment and jobs across all communities.
