"각 세대는 그 이전 세대의 어깨 위에 서 있기 때문에 그 세대보다 더 멀리 나아갑니다. 여러분은 지금까지 우리가 알던 그 어떤 것보다 더 큰 기회를 갖게 될 것입니다."
-로널드 레이건
Generation Z, also known as the iGeneration, Post-Millennials, or the Homeland Generation, is entering the workforce. The most common demographic definition assigned to this group is those born between the mid-1990s and mid-2000s. As I think about the thousands of students that will start this week at their chosen college or university, contributing to the more than 150,000 enrolled college students in the Columbus Region, it’s easy to get excited about our future.
This generation, like those before it, has grown up with a defining technology (the internet) and world conflict (for some of them, the War in Afghanistan has been going on their entire lives). They’ve seen the creation of entirely new industries, like social media, and they have been witness to the biggest economic shock since the Great Depression – the recession and housing crisis of 2008-2009. Their perspectives are different than those who came before them, and their numbers are larger than the baby boomers or the millennials. They will sell and purchase goods and services differently, and they have seen evidence of social advancement, like the election of the first African American president of the United States. They have also been reminded of the social and geopolitical struggles that we’ve not yet resolved, including events of Charlottesville, Russia and North Korea.
With a population of approximately 75 million, Generation Z offers an ample workforce for our industries, and more importantly, will continue to provide a massive consumer marketplace for goods and services that will generate new businesses, attract foreign companies, and catalyze technology to solve problems. This is a blessing to the United States for the foreseeable future. As markets around the world stagnate because of demographics, the U.S. will thrive.
학생들이 도착하는 모습을 지켜보면서 그들이 무엇을 만들고 만들어낼지 상상해 보세요. 그들이 직면하게 될 도전과 갈등을 상상해 보세요. 그들에게 판매할 준비를 하는 것뿐만 아니라 그들이 우리보다 더 잘할 수 있도록 봉사하고 지원하도록 합시다!
-케니 맥도날드
하나의 콜럼버스 업데이트
- Congratulations to 36 fast-growing companies in the Columbus Region who made the Inc. 5000!
- 이번 주 원 콜럼버스 팀은 콜럼버스 지역을 고려 중인 국내 및 해외 기업들을 초청하고 있습니다.
- On Wednesday, we look forward to seeing One Columbus investors at the One Columbus Investor Update and Summer Social.
- A fantastic lineup of speakers will be at the Retail Summit this Thursday, sharing about the energy and diversity of the Region’s retail industry. RSVP today! Contact Jess Laughlin at jesslaughlin@columbus.org.