Connecting people is a core competency of an economic developer. Where others see obstacles, the community leader sees a way to connect people with people, and people with programs. The community leader also connects challenges with leaders that can address them.
“Leads” often refer to new opportunities for business or the sales process, which is an appropriate definition, but not a complete one. As you work through the week, think of leads as opportunities to refer a business to a local company. Look for opportunities to connect others to great programs in the community. Introduce three people to others you believe would be good for them to know. These “leads” often take on a life of their own.
And in the sales process itself, “leads” mean very little if not acted upon. Collecting contacts at a conference means little if those contacts are not tracked and touched regularly. What steps are you taking this week to further the introductions and conversations you’ve had recently? Are you sitting on them or making it happen?
Take time each week to generate activity by leading one person to another, while also taking time to follow up with those who have been introduced to you.