Retail and E-Commerce in the Columbus Region
Some of the world’s most recognizable apparel, lifestyle and home goods brands, alongside top retail-related service providers, are driving worldwide innovation from the Columbus Region.
Headquarters and Business Services
Major brands headquartered in the Columbus Region—including Victoria’s Secret, Express, Abercrombie & Fitch, Lane Bryant and The Limited—have spent decades innovating mainstream apparel and providing the latest trends to consumers across the nation and even world.
High-growth and speciality retailers such as ELOQUII, JackThreads, zulily and BarkBox are joining those large brands by growing from the Region with headquarters and significant back office operations.
Known as the “Test Market of the U.S.A.”
and ranked No. 4 for a population most resembling that of the country, the Columbus Region is a proven testing ground. Headquarters such as Wendy’s, White Castle and fast-growing Piada, as well as other national chains including McDonald’s, Taco Bell and Chipotle, regularly test new menu items and technology in the Region.
Marketing and Research
Consumer research companies and creative agencies in the Columbus Region ensure global brands effectively target and reach audiences.
Among consumer research companies, OYE! Intelligence is developing communication strategies relevant to Hispanic audiences and Lextant is helping companies like P&G shape ideas and apply unique technologies to the creation of new and successful product lines such as the $1 billion Crest 3D White business.
Among the Region’s top creative agencies, Resource/Ammirati has been a digital pioneer since launching with Apple as its first client in 1981. Since then the creative agency, now backed by IBM iX, has livestreamed Victoria’s Secret Fashion Show that broke the internet, launched Sherwin-Williams’ ColorSnap that was hailed by Advertising Age as “App of the Decade” and accelerated the growth of VS PINK to a $1 billion brand without relying on traditional advertising.
Store Design and Real Estate
Ideas and designs born in the Columbus Region go on to live as innovative retail environments around the world.
Recently, Fitch met the needs of the urban shopper in a significantly smaller-than-normal footprint for Lowe’s first Manhattan stores. Chute Gerdeman introduced the culturally based, girl-power experience of Barbie to the Chinese market. And Big Red Rooster designed Under Armour’s Chicago flagship that won A.R.E.’s 2015 Store of the Year.
Among the Region’s real estate developers, Steiner + Associates co-designed Easton Town Center, a mixed use town center that has won the International Council of Shopping Centers’ (ICSC) Award for Innovative Design and has produced sales volumes among the highest within its tenants’ respective portfolios.
An Ecosystem of Innovation
Headquarters, marketing and research firms, and store design and real estate developers are joined by cutting edge information technology providers, manufacturers and logistics providers to create the Columbus Region's retail innovation ecosystem.
to download the full ecosystem.