Role and Responsibility
Laura works as part of the marketing team to support the business development and project management teams. She tracks, collects and analyzes news and trends that might impact a company decision, works with the marketing team to create collateral to promote the Columbus Region, helps create data visualizations and dashboards, and identifies the advantages business have when operating here. She’s also responsible for internal metrics reports.
Prior to working with Columbus 2020, Laura spent 10 years working in the commercial real estate industry assisting brokers and clients with market research and materials. She worked directly with brokers, marketing and research departments to create client services materials, and has knack for working across departments to figure out how to make all the pieces fit together to tell the story. She has experience creating reports and maps to help sell properties and new locations, by layering together comprehensive sets of data including demographics, amenities, pricing, corporate neighbors, transportation, major employers, and new commercial and housing developments.
In her previous organization, she helped build her local GIS department from the ground up, which became recognized as a company-wide best practice.
Past Experience and Education
Why do you live in the Columbus Region?
I grew up here! I lived in the Southwest U.S. for a while and it’s great to be back in the Columbus Region to witness all of the changes happening every day in our community. The Region offers everything I need in a place. I love that I have access to big city amenities and scenic outdoor recreation areas all within close proximity and I’m still close to home.
Why do you work in economic development?
Economic development goes hand-in-hand with geography and is one of the few things that makes an impact on everything in a community – quality of life, people, jobs and business.