“The real work of the organization is done two or three levels ‘down.’
BE OF SERVICE.
AND: Reap outrageous rewards!”
The Columbus Region is a big believer in the power of cities, and perhaps more specifically, the practicality of local and regional networks. In today’s world, that is where accountability and delivery are closest to the customer – the customer being both citizens of the area and businesses that operate there.
If a CEO wants to get in touch with her customers, she visits them, spends time in the store and listens. Mayors can do the same thing by walking their neighborhoods or driving the city. In both cases, change can come swiftly and be applied directly to problems that go unseen from the corporate suite or Washington, D.C.
In economic development, that means that we have to spend more time with our businesses, walk the plant floor, or visit their talent recruitment teams. It also means spending time with local officials, mayors, commissioners and public administrators so that we can know their frustrations and aspirations for their cities, townships or villages.
Given that 75 percent of the world’s GDP and over 70 percent of the population is in or near metro areas, these actions are not just practical. They are mission critical for economic developers. This week, let’s think about how we can get closer to the customer. A few resources for reading are below:
Columbus 2020 Update